Vincent van Gogh hot air balloon pops up in Hollywood Hills

A hot air balloon in the shape of Vincent van Gogh's head popped up in the Hollywood Hills Monday morning. According to the balloon's owners, it's part of a promotion for the Immersive van Gogh exhibit in Los Angeles

The balloon is 92 feet tall and is in the style of one of van Gogh's famous self-portraits. Crews were filling the balloon Monday morning at Lake Hollywood Park. It's expected to go airborne sometime after 8 a.m. 

According to the event organizers, the first 100 people who see the balloon in the air and post a picture of it on social media with the hashtag #vanGoghLA will receive two tickets to see the exhibit. 

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