Zoo offers unique Valentine's Day gift idea

Now that February is here, we are all bombarded with commercials for Valentine's Day gifts from jewelry to candy.

But the Bronx Zoo is advertising something a little more unique: a roach!

The zoo in New York City is offering its 'Name a Roach' deal again this year, telling people to "give the one gift sure to take their breath away."

For $15 you can send a certificate to that special someone to prove that you named a roach for him/her.

Or you can opt for The Works package that includes the name certificate along with a roach pin, socks and chocolates for $75.

The zoo's promotion started in 2011 and since then thousands of people have named a Madagascar hissing cockroach at the Bronx Zoo after their favorite loved one, "ex," or mother-in-law. Previous names chosen have been inspired by politics, music, movies, and more.

"Roses wither, chocolates melt but roaches are forever. Nothing lasts longer than a roach, so it could be sent as a symbolic gesture about how long your love will last or exactly the opposite. Some might say that love is like a roach - elusive, resilient, and sometimes very scary," said John F. Calvelli, WCS Executive Vice President of Public Affairs.