Sexy tourism ad calls on couples to 'do it for mom' on vacation

A Danish travel agency has come up with a creative way to combat the country's declining birthrate.

Earlier this week, Spies Travel launched the second year of its "Do it for Denmark. Do it for Mom" campaign, which encourages couples to take vacations that will boost sexual activity -- so grandma can have more grandchildren.

The new two-minute spot opens with bleak statistics about Denmark's declining population and the strain it will put on aging retirees.

An older woman wistfully looks on as others play with children, clearly lamenting her grandchild-less status and the possible end of her family's lineage.

But then the clip changes its tone and a voiceover proclaims, "Don't despair. We may have found the solution."

Read the full report on

Copyright 2015 FOX 11 Los Angeles: Download our mobile app for breaking news alerts or to watch FOX 11 News | Follow us on Facebook, Twitter and YouTube.