LOS ANGELES - To celebrate its 60-year anniversary, Taco Bell is launching new team member gear and an all-new vegetarian combo.
"Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our Team Members," said Sean Tresvant, Global Chief Brand Officer at Taco Bell. "Bringing that to life through our partnership with another iconic LA brand, Born X Raised, allows us to recognize the power of local influences on the world, and of course the people who bring it to life every day."
To kickoff the yearlong anniversary celebrations, Taco Bell is joining forces with Los Angeles-based streetwear creator, Born X Raised, to launch exclusive team member gear and an all-new vegetarian combo available for Taco Bell's biggest fans. / Pho
Additionally, Taco Bell fans can score exclusive access to an anniversary-inspired meal with Born X Raised, available only via the website and mobile app starting March 21.
The default vegetarian limited-time combo will feature favorites like the Black Bean Crunchwrap Supreme, Bean Burrito, Spicy Potato Soft Taco, and Cinnamon Twists, served with a large unsweetened iced tea and two Diablo Sauces to keep things spicy.
To further honor Taco Bell's SoCal roots, the company is donating $100,000 to Boys & Girls Clubs of America to continue its mission at a national level.
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