Dodgers reach historic field naming rights deal with Uniqlo

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LOS ANGELES - The Los Angeles Dodgers broke a 64-year tradition by adding a corporate sponsor's name to their historic home. 

Tokyo-based Uniqlo became the official field presenting partner, a move fueled by the massive global marketing appeal of superstar Shohei Ohtani.

Formally speaking moving forward, the Boys in Blue will be playing their home games at the UNIQLO Field at Dodger Stadium, as announced my the team on Wednesday, March 25.

What we know:

The agreement designates Uniqlo as the top sponsor for the Dodgers, granting the clothing brand exclusive marketing and promotional perks. 

Days before the team's Mar. 25 announcement, The Athletic first reported that the playing surface would be rebranded as "Uniqlo Field at Dodger Stadium." 

This deal follows a surge in Japanese partnerships for the franchise, which have already brought in an estimated $70 million in revenue since Ohtani joined the team. 

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The sponsorship includes prominent signage, most notably a newly constructed sign in center field.

What we don't know:

While the partnership is confirmed by multiple sources, the specific dollar amount of the deal was under wraps back in March 17.

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What's next:

Fans can expect to see the new Uniqlo branding in place by Opening Day on March 26.