LOS ANGELES (FOX 11) - Amazon Prime Day saie is off and running, but many retailers are also offering in-store deals to tempt online shoppers.
Monday is the start of Amazon's annual Prime Day sale. The two-day online shopping event kicked off on July 15, at midnight PT. The markdowns on items from electronics to food products are comparable to Black Friday, or maybe even better.
In order to take advantage of the discounts on Amazon.com, you must have a Prime membership which costs $119 a year or $12 a month. You can also sign up for a free 1-month trial.
"I think it's wonderful because we all like the convenience of shopping from home, but it is having an effect on local businesses," says Prime member Wanda Firzgerald.
As of 2017, Amazon Prime had 100 million paid subscribers.
The online sale has grown so large, Amazon has expanded to 48 hours for 2019, adding an extra 12 hours from last year.
The e-commerce giant is expected to generate nearly $6 billion in global sales during Prime Day 2019, according to firm Corsite Research.
Bloomberg estimates Amazon made $4.2 billion in 2018, up from $1 billion on Prime Day in 2017.
Amazon started the shopping event in 2015 to celebrate its 20th anniversary. Walmart, its largest competitor, wasted no time and later announced sales during the same week.
"I don't buy anything online and I prefer it that way," says Walmart customer and Duarte resident Debbie Joseph.
A record 250 retailers are now offering their own saws to compete with Prime Day including J.C. Penney, Macy's, Best Buy, Bed Bath & Beyond, Target and more. I like to get all my deals in stores.