TORONTO, Canada (FOX NEWS) - Women in Canada are flocking to a mall to see a man known as "Fashion Santa."
Forget the trademark paunch and gold-framed glasses. The Santa at Toronto's Yorkdale Mall is a slim, smoldering professional model, who specializes in taking selfies.
"It's a modern spin on the typical Santa photos," the model, Paul Mason, said in a in a promotional interview.
Rather than the traditional red suit, this Santa is decked out in a burgundy velvet blazer, a checkered scarf, and even a waist-cinching belt.
Thankfully, all the chatter is going to a good cause.
Each Santa selfie with the hashtag #YorkdaleFashionSanta will raise $1 to the SickKids Foundation.
Check out #YorkdaleFashionSanta on Twitter.