General Mills is releasing what could be the most coveted cereal item of the decade: a box of marshmallow-only Lucky Charms.
According to the cereal giant's blog, they receive "countless calls, emails, tweets and Facebook posts from marshmallow-obsessed fans longing for a box filled with only the magically-delicious marshmallows."
On Wednesday, it was announced that the dream has come true. But there is a catch.
General Mills is only releasing 10 limited edition boxes, and you have to participate in a social media contest for a chance to win.
MARSHMALLOW-ONLY…it's real! Watch the video and let Biz tell you how you could win. #Lucky10Sweepstakes Rules: http://bit.ly/1NnKmJNEnds 10/18/15
Leprechaun lovers can now share a personal photo of themselves holding an imaginary box of cereal to Facebook, Twitter or Instagram and use the hashtag #Lucky10Sweepstakes.
To promote the contest, General Mills has enlisted the musical styling of rapper Biz Markie with a cereal-themed remix to late 1980s classic "Just a Friend."