Know your Mellons: Tamara Mellon offers free mammograms for Breast Cancer Awareness Month

Luxury women’s brand Tamara Mellon says that they design shoes, but care more about the women wearing them. Following the success of last year’s activation, this Breast Cancer Awareness Month, they’re once again turning that tagline into action, and prompting women to “Know Your Mellons” by offering complimentary mammograms.  

The brand is taking over a mobile mammogram screening RV and visiting The Ferry Building and Fillmore Street in San Francisco over October 17 and 18 then heading down to Los Angeles from October 21 to 22 in Venice and The Fairfax District. Women can sign up for appointments in advance via www.tamaramellon.com for each specific location in San Francisco and Los Angeles. All costs are completely covered by Tamara Mellon, regardless of insurance status.  
 
“I started this company to empower women to own their health. For Breast Cancer Awareness Month, we wanted to make getting checked less of a hassle, and encourage conversations between women,” Mellon says. “Last year was such a success, we decided to go even bigger with it, so we added on an additional city. We are thrilled to bring this up to the Bay Area.”  
 
All tests are administered by professionals from Alinea Medical Imaging, and results will be sent directly to attendees following the appointment. Women will also walk away from their mammograms with a complimentary T-shirt that reads, “KNOW YOUR MELLONS.”