Didi Hirsch Mental Health Services unveils sign for Suicide Prevention Center in Century City

CENTURY CITY, Calif. (FOX 11) - Suicide may not be something we like to talk about. However, a long time team of advocates wants you to do just that.

On Thursday, Didi Hirsch Mental Health Services unveiled signage for the new Suicide Prevention Center. It's located in Century City on Olympic and Central Park West.

CEO Kita Curry calls the sign a first of its kind in Los Angeles. She says there are centers for cancer and other illnesses -- why not for suicide? A major health crisis.

Two celebrities who both lost their fathers to suicide attended the unveiling; MMA fighter Ronda Rousey and entertainment host Melissa Rivers.

Didi Hirsch says suicides, in general, have increased 33% between 1999 and 2017, according to a CDC report released last year.

"Didi Hirsch has also pioneered research and treatment methods to address youth suicide, and the facility will house the nation's first youth-focused suicide prevention program and support group. Suicide is the third leading cause of death for Americans aged 15 -24 years old."

At the facility, there is a room of volunteers dedicated to take phone calls on suicide prevention 24/7 in both English and Spanish. The non-profit offers free mental health services.