Bud Light debuts can redesign to appeal to modern beer drinkers
(FOX News) - Bud Light is getting a makeover in 2016.
The formula of America's best selling beer will stay the same, but its cans and bottles will have a brand new look that Anheuser-Busch InBev says will appeal to modern beer consumers that care about a brand's heritage.
"We're proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It's a design that truly stands out from what's become a sea of sameness in the light beer category," said Bud Light vice president of marketing, Alexander Lambrecht.
The new logo design--which is the first major overhaul of Bud Light's visual identity in eight years - forgoes the white and red swish for the brewer's historic trademark "AB" crest , which hasn't been used on Bud Light packaging since 2001. Bud Light hopes the dark and lighter blue design will remind drinkers of the brand's storied heritage while appealing to millennial consumers.
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