$10,000 reward offered after Colorado woman vanishes on trip to Los Angeles, car abandoned in Malibu

A $10,000 reward is in effect Wednesday for information regarding a missing Colorado woman who disappeared on a trip to Los Angeles.

The reward was approved Tuesday by the Los Angeles County Board of Supervisors. Supervisor Sheila Kuehl recommended the reward in hopes of finding 30-year-old Jennifer Michelle Lorber.

Lorber checked into a Malibu motel on Thursday night, located in the 22000 block of the Pacific Coast Highway, before her car was discovered abandoned a few days later in Malibu, the Los Angeles County Sheriff's Department said.

Her rental vehicle, a white 2018 Toyota Rav4, was found at 11:15 p.m. Sunday parked on Pacific Coast Highway at Paradise Cove Road.

The Los Angeles County Sheriff's Department has spearheaded multiple search operations using a search-and-rescue team, dogs, an air unit, marine rescue boat operators and help from county lifeguards and fire department personnel, said Deputy Trina Schrader of the Sheriff's Information Bureau. Investigators are in touch with Lorber's family.

Kuehl said investigators believe that someone may have seen or heard something that could help, based on activity in or near Paradise Cove around the time Lorber went missing.

Lorber suffers from depression and her family told deputies they are concerned for her health.

She is white, 5 feet 1, 100 pounds, with long brown hair and brown eyes.

Anyone with information on Lorber's whereabouts is urged to call Sgt. Mike Rodriguez in the Sheriff's Department's Missing Persons Unit at 323-890- 5500 or 911. Tipsters can also call Crime Stoppers at 800-222-8477.

CNS contributed to this report.