Watts 4th annual toy giveaway holiday concert

WATTS, CA (FOX 11) - Lines wrapped around Watts' Nickerson Gardens for the chance to see some of the hottest names in music.

The price of admission was an unwrapped toy. The concert, which brings out a large crowd and big names like Rihanna, Kendrick Lamar and E-40 is about more than music.

'Watts own children comeback, they've made good, they've had worldwide success and they come back here to try to generate the saw type of energy they had growing up,' said City Councilmember Marqueece Harris Dawson District 8

The Founder of Top Dawg Entertainment, Anthony Top Dawg Tiffith, who grew up in Nickerson Gardens says this is about inspiring a community.

'We never had the opportunity to get close to celebrities…or even if we can see them. So once I built my company out we got big and wanted to bring this back to the community. We can build and make things happen.'

And the community, says it's about the chance to give back to those who live here.

"It's a lot of unity, a lot of love going on, it's all about the kids as you grow," said South LA Resident Tamale.

Each gift received, will be given back to children who live in this area during a toy giveaway Friday. The concert, now is its fourth year also defies stereotypes.

We've had no issues. There's a lot of people coming and seeing Watts is not one big scary place. It's a community like everywhere else with people with great hearts," said LAPD Deputy Chief Phillip Tingirides,

We can have events like this in South Los Angeles, the fact that communities from all over the region are here at the Public Housing Development celebrating life, hope and joy and music," said Councilmember Joe Buscaino,

Tiffith says, his vision is to see this concert grow to eventually providing college scholarships for students in the community.