This browser does not support the Video element.
SUGGESTED VIDEO: Dodgers tell-all: What went down in Game 7
Miguel Rojas and his Dodgers teammates look back on the all-time classic that was Game 7 of the 2025 World Series.
LOS ANGELES - The Los Angeles Dodgers are set to break a 64-year tradition by adding a corporate sponsor's name to their historic home.
Tokyo-based Uniqlo will become the official field presenting partner, a move fueled by the massive global marketing appeal of superstar Shohei Ohtani.
What we know:
The agreement designates Uniqlo as the top sponsor for the Dodgers, granting the clothing brand exclusive marketing and promotional perks.
According to reports from The Athletic, the playing surface will be rebranded as "Uniqlo Field at Dodger Stadium."
This deal follows a surge in Japanese partnerships for the franchise, which have already brought in an estimated $70 million in revenue since Ohtani joined the team.
SUGGESTED: Dodgers 2026 theme nights: How to get Star Wars, Japanese Heritage & Date Night packs
The sponsorship will include prominent signage, most notably a newly constructed sign in center field.
What we don't know:
While the partnership is confirmed by multiple sources, the specific dollar amount of the deal remains under wraps.
While "Uniqlo Field" is the reported name, the final creative design for the field-level branding and how it will be integrated into television broadcasts is unknown.
SUGGESTED: Miguel Rojas, Dodgers teammates look back on epic World Series Game 7
What's next:
The Dodgers are expected to make an official announcement regarding the partnership shortly before the 2026 regular season begins.
Fans can expect to see the new Uniqlo branding in place by Opening Day on March 26.
The Source: This report is based on information from industry insiders and sports business analysts initially cited by The Athletic.