DELAND, Fla. (WOFL FOX 35) - How about a 12-gauge shotgun to go along with your diamond necklace?
Look no further than Downtown Goldsmith & Engraving and 2nd Amendment Firearms in DeLand.
"I noticed the sign as we went by and I thought wow buy her a diamond get a free 12-gauge shot gun, huh what a deal," said shopper Cynthia Rodriguez.
The DeLand store which is giving a whole new meaning to the term "shotgun wedding," luring in customers with a free shotgun with their jewelry purchase.
"So anything in that particular case you buy it you get a, savage 12 gauge pump action shotgun," said owner Jesse Czerok.
The free shotgun is worth about $270 dollars and the eligible jewelry purchase range from pearls, diamonds and gem stones from $450 to $4000.
"This kind of gives the guy, an incentive to purchase a piece of jewelry for his wife, or vice versa we've sold a couple of gentlemen's ring and the wives go the shotgun," Czerok said.
This is their third year running the promotion, and this year, about 10 customers have already bought-in to the idea.
"It's a good way to entice the men into the jewelry store, because usually they see jewelry and they run the other way so if that's get you in to get the lady her diamond why not," Rodriguez said.
And if you can't take advantage of the promotion this Christmas they're also offering the same deal on Valentine's day.