Keurig unveils Campbell's chicken noodle soup K-cups

Coffee giant Keurig has started its first official foray into food with the release of Campbell's soup cartridges.

Currently available in two flavors--Home Style Chicken Noodle Soup and Southwest Style Chicken Noodle Soup--the savory cartridges work just like coffee pods. First, users empty a dried noodle packet into a bowl. Then insert your select soup mix and in just a few seconds, you've got steaming hot broth to pour over your noodles.

"The union of Campbell's great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.," said Brian P. Kelley, President and CEO of Green Mountain Coffee Roasters, Keurig's parent operation.

General Mills already produces Progresso soup and Nature Valley oatmeal pouches with compatible K-cup brewing pods but those are not licensed with Keurig.

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