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SUGGESTED COVERAGE: Taco Bell testing new sweet treat
It's a twist on one of its fan favorites - Mountain Dew Baja Blast.
LOS ANGELES - Taco Bell fans rejoice! The cult-favorite Baja Blast flavor is now available in pie form, just in time for Thanksgiving.
What we know:
The Mountain Dew Baja Blast Pie is available for sale nationwide beginning Thursday, Nov. 6.
The limited-edition dessert is described by the chain as a creamy, key lime-style pie featuring the tropical lime flavor of Baja Blast, a graham crumb crust, and whipped cream topping.
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The pie is available for $19.999 in-store only (at the front counter or drive-thru) at participating U.S. Taco Bell locations for a limited time and while supplies last. Delivery is excluded.
The launch is described as one of Taco Bell's most exclusive, with very limited quantities available. Limit one per order.
Taco Bell's new Mountain Dew Baja Blast Pie is available for a limited time only while supplies last. / Taco Bell
The backstory:
The Baja Blast Pie was first teased at Live Más Live 2024 and gained "legend" status among fans. Its cameo during the 20th Bajaversary left fans desiring more.
The persistence of the fan community, including a wave of fan-made memes, ultimately led Taco bell to make the dessert available.
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This launch follows the recent "buzzy" Mountain Dew Baja Midnight release.
What we know:
Taco Bell is offering a blended version of the dessert, the Mountain Dew Baja Blast Pie Chiller beverage, exclusively at select Live Más Cafés in Southern California and Texas.
The sweet and creamy frozen blended beverage features real pieces of the Baja Blast Pie blended with a vanilla ice cream base, topped with whipped cream and churro crunch.
The beverage starts at $4.19 for a small (16 oz) and $4.59 for a medium (20 oz).
Why you should care:
This product launch celebrates the "Friendsgiving" tradition, which Taco Bell describes as a "cultural loophole" where creativity and surprising dishes are encouraged.
The company is positioning the pie as a "Friendsgiving flex" that can make a fan the "hero of Thanksgiving" and a bold, innovative addition to the holiday's usual dessert lineup.
What they're saying:
Here's what some people are saying after trying the new pie:
Dig deeper:
Here are the confirmed Taco Bell Live Más Café locations in Southern California where the Baja Blast Pie Chiller should be available for a limited time. Make sure to contact your local restaurant for prices, hours, and participation details, which vary.
- Chula Vista: 1548 E H St, Chula Vista
- Corona: 220 W. Ontario St., Corona
- Irvine: 4101 Campus Drive, Irvine
- Rancho Cucamonga: 9709 Base Line Road, Rancho Cucamonga
- Riverside: 1420 University Ave., Riverside
- San Diego: 11688 Carmel Mtn Rd, San Diego
- Simi Valley: 2360 Tapo Street, Simi Valley
The Source: All factual details regarding the availability, price, description, and exclusivity of the Mountain Dew Baja Blast Pie, as well as the Baja Blast Pie Chiller, were obtained directly from the Taco Bell chain's official announcements and product descriptions. The history of the product stems from previous internal events like Live Más Live 2024 and the 20th Bajaversary. The included TikTok links showcase the public reaction and reviews from social media users trying the new product.