Kalen Allen's take on viral videos

Kalen Allen has millions of followers across social media after his viral videos caught the eye of Ellen DeGeneres. His videos became so popular, he was eventually contacted by producers on The Ellen Show and then became a regular fixture. While videos like this are fun, creating them and getting attention is serious business. In fact, they could determine who becomes our next president. Both candidates are leaning into memes like these in hopes of winning both Gen Z and their votes. And Allen, who understands what can spark something going viral, has even worked with the Biden administration on its social media content. He joins Good Day LA's Melvin Robert to offer some perspective on this new trend that we're seeing.