B.I speaks on keeping the world 'BUZZIN' with new track
B.I talks new single ‘BUZZIN’ and creative process
Global artist B.I talked with FOX 11 about his new single "BUZZIN" — a smooth, confident track designed to give listeners a boost whenever they need it. He also talked about working with Korean rapper Coogie and producer GRAY, how the collaboration came together, and why their styles made the song feel complete.
Global artist B.I releasing his latest single "BUZZIN," a track that will give anyone listening to it a boost of confidence. The song brings together rapper Coogie and producer GRAY, with B.I sharing that the track first came to life through GRAY’s production.
"GRAY created a really great beat and a very strong hook, which I think helped the song get off to a great start," he said. "As for me, I tried to write a verse that fit the beat as well as possible… and since Coogie is such a skilled artist, I think he fully expressed his role within the song."
B.I added that collaborating with artists he genuinely admires made the experience even more meaningful. In the video visualizer, he described the concept as "three extreme introverts coming together and pretending to be extroverts." But when it comes to performing, B.I says that side of him naturally shifts.
"When the stage lights hit me, it feels like a different switch turns on. Within music, I can become anyone," B.I. said.
Throughout his career, B.I has delivered standout tracks like "illa illa" and "BTBT (feat. DeVita)," but there’s one song that stands out as his personal favorite.
"I’ll go with ‘Waterfall’. Cause it’s the song that opened a new beginning for me, so it will always be special," B.I. said.
B.I's recent "2025 B.I TOUR: The Last Parade Tour in ASIA" and "2026 B.I TOUR: The Last Parade Tour ENCORE" gave him a chance to connect directly with fans across Asia — and those moments continue to stay with him.
"When I perform, I really enjoy seeing the fans sing along… their energy, and the way they jump and have fun," he said. "Those moments stay with me and become something I can hold onto in my heart."