Taco Bell recovers from outbreak, McDonald's to launch massive new value menu

The fast-food landscape is shifting fast! First, Taco Bell is staging an impressive comeback after a nationwide cyclospora outbreak earlier this year hurt sales and shook customer trust. How did Yum Brands turn things around so quickly? Then, McDonald’s is making a massive pivot. Following slipping domestic traffic, the Golden Arches just announced they are testing fixed-price and mix-and-match value bundles ahead of a full nationwide rollout in early 2027.