If your March Madness bracket has you all fired up, Coors is ready to "bring the chill."
The beer brand has released the Coors-icle, an alcohol-free, beer-flavored popsicle made to taste like a frozen Coors Light. The limited release is only available during the NCAA basketball tournament season.
The popsicles can be bought online – Coors is releasing a limited number of them every weekday at 12 p.m. ET through March 24, while supplies last.
Credit: Coors Light
Coors Light Coors-icles will also be sold at more than 800 bars nationwide throughout March Madness, and you can enter here for a chance to win a 6-pack. The 100 winners will be chosen on March 4 after the college basketball championship game.
The "made to chill" beer brand has teamed up with college basketball sportscaster Dick Vitale for the campaign, though "he’s not known for being a chill guy."
"For more than 40 years, I've been known for my enthusiastic, passionate, sometimes controversial—but never boring—style," Vitale said in a news release. "This March, when everyone is screaming their lungs out over a little game, the Coors Light Coors-icle is here to provide some chill."