Coach Snoop Dogg and his Youth Football League

To his players he's just Coach Snoop. Rap Icon Snoop Dogg celebrates 13 years as a youth football coach with a docu-series on

The 8-part series follows Snoop and the team he personally coaches, the Pomona Steelers. He says the 12-year olds don't know him as anything but coach.

The Pomona Steelers are just one of a number of teams under a league Snoop founded, The Snoop Youth Football League. He says he started as just a dad on the sideline when his son played ball as a kid. He started volunteering, and then was recruited into coaching to fill a void.

Now, the Snoop Youth Football League has teams in several states and players in the NFL, even one on the Super Bowl winning Denver Broncos. Snoop's son, Cordell Broadus, is on UCLA's football team.

One player says Coach Snoop demands discipline. The quarterback says Coach calls for leadership on and off the field.

The rapper is more known for everything controversial that comes with a cannibas lifestyle and gangsta rap history. He says he's trying to give kids other options in life. Snoop Dogg says he keeps his music life separate and says football allows him to be a kid again. "I'm just happy their parents allow me to be their coach" he says. The director of the docu-series, Rory Karpf, says Coach Snoop is all (football) business.

Snoop Dogg is planning on more teams in inner-city America. As he says, more teams coming to "a hood near you."

The series is on starting May 19th.

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