(FOX 11) - UPDATE: The announcement about Fatburger changing its name to Skinnyburger turned out to be an April Fool’s Day joke.
After 70 years in business the iconic Fatburger chain has now gone skinny!
The Beverly Hills-based company FAT, which stands for Fresh, Authentic, Tasty, started the rebranding and has already been made on its website and social media platforms.
only four months late, but new year, new us.— FATBURGER (@Fatburger) March 27, 2019
introducing the new skinnyburger, because it's never too late for a glow up, right? we've heard all your dm's and comments about your fave item and the skinnyburger comes up top. it's time to give you what you've been asking fo… pic.twitter.com/wupGcT0vld
ch-ch-ch-ch-changes.— FATBURGER (@Fatburger) March 27, 2019
something big is dropping. keep it locked. 🔐 pic.twitter.com/oDwnk8AJFV
Change Rules Everything Around Me 🙏 — FATBURGER (@Fatburger) March 27, 2019
we're either always ready for a parking meter, or for...something else. stay tuned. pic.twitter.com/oJGAzWGCPk
The company said the change was 'due to popular demand for the brand’s top-pick menu item,' the skinnyburger, which is a low-carb, lean-beef burger made with two patties in lieu of buns.
Founder Lovie Yancey opened the very first location in 1947 and was called Mr. Fatburger.
Remember IHOP's short-lived rebranding stint last year?
Do you think this will last? We will see!