LOS ANGELES, Calif. (FOX 11) - FOX 11 Los Angeles launches an ambitious multiplatform station branding campaign, #FOX11Forlife.
The campaign emphasizes community, connection and a sense of pride. We're all connected on many levels, and FOX 11 is there on the front lines with you every step of the way. Our FOX 11 anchors, reporters and station team are personally invested in the community. We live and work here just like you. From comprehensive news coverage of the stories that impact you the most to compelling programming that both entertains and informs, we understand the important role FOX 11 plays in your community every single day.
The campaign kicks off with FOX 11 News talent on location in the communities where they live. Breathtaking visuals showcase the beauty and diversity of the cities we serve in Southern California. The soundtrack supporting the campaign is the hit song, "This City" by singer Patrick Stump. The song becomes FOX 11's anthem that "This city is my city, and I love it." The music and stunning visuals provide a positive message that unites us all.