You will soon be able to pop into 7-Eleven for coffee or a Big Gulp and get a lovely lipstick or some false eyelashes to go with it.
Yes, move over Sephora. 7-Eleven is branching out into beauty products.
The convenience store will now carry a make-up line called ‘Simply Me Beauty.’ A spokeswoman says its aimed at busy millennial on the go.
The line has about 40 items…including foundation, blush, beauty tools. Everything in the collection is priced between $3.00 and $5.00.
With its new ‘Gorgeous On The Go’ kiosks, 7-Eleven is taking aim at drug stores and supermarkets which have about 30-percent of the 46-billion dollar a year beauty market.