Kmart rebrands plus-size section, calls it 'fabulously-sized'

- Fashions that extend past a size 14-16 are typically branded “plus-size” – a term many find problematic, especially in 2017 when the average woman wears a size 16-18.

Now, in a push to move beyond labels, Kmart is calling their line of plus-size fashions “Fabulously Sized.” This comes at a time when body-positivity and inclusivity is on the rise with fashion shows adding curvier models and celebs fighting back against body shaming.

In a report from Women’s Wear Daily, Kelly Cook, Kmart’s chief marketing officer said “This decision was heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity,” noting that Kmart has seen, “a big body positive focus in the teen and Millennial markets.”

To further their mission of creating a body positive atmosphere, Kmart will be reformatting the store to include the “fabulously sized” markers in all women’s apparel sections, as well as eliminating the plus-size labeling on swimwear and underwear. The department store is also making a commitment to offering a larger selection of sizes to be carried in-store.

Read more at FOXNEWS.COM.

Copyright 2017 FOX 11 Los Angeles : Download our mobile app for breaking news alerts or to watch FOX 11 News | Follow us on FacebookTwitterInstagram, and YouTube. Be a citizen journalist for FOX 11 and get paid – download the Fresco News App today.

Up Next:


  • Popular

  • Recent

Stories You May Be Interested In – includes Advertiser Stories