Gap apologizes and pulls controversial image

- Gap has pulled an ad after backlash that it was racist. 

The GapKids ad depicts four members of an all-kids circus troupe. A white girl is shown resting her elbow on a young black girl's head. The clothing brand tweeted the image with the caption, 'meet the kids who are proving that girls can do anything.'

 

People quickly criticized the image on Twitter, writing things like 'white girls can do anything, but the black girl is an arm rest? Congratulations on the passive racism,' and 'black girl's talent is being a stand for white girl. Major fail.'

 

Following the backlash, Gap replaced the image on its website and apologized. 

A company spokeswoman said in a statement to Fortune, 'As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we've offended.'

Some people however, have questioned if the criticism was overblown. One person wrote on Twitter, 'people are reading way too deep into that Gap Kids ad. There are other pics featuring the black girl where she's smiling and not a prop.'

 

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