Three days before Hollywood's biggest night, UCLA released a report about the lack of diversity in entertainment and the consequences of it.
The university's Bunche Center for African American studies published its third annual Hollywood Diversity Report.
"We're finding that movies and TV shows which tend to reflect the diversity of American society on average get the highest ratings and the highest box office," said UCLA Bunche Center Director Dr. Darnell Hunt.
Lead Author Darnell Hunt says regardless of race, people prefer diverse content.
"There's a disconnect between what the industry is doing - what it's making and who is making it and what clearly audiences are demonstrating they want," said Hunt.
He said the U.S. Box Office made nearly 11 billion dollars in 2014, but they're leaving money on the table by leaving diverse groups out.
"Company - their shareholders- want to move toward the market. But the people making decisions -just like the film academy traditionally have been white men," said Hunt.
Diverse actors at the Essence Black Women in Hollywood luncheon Thursday say they hope decisions in Hollywood change soon.
"People are so starving to see themselves. And it's such an obvious answer. Executives are always surprised when a film of color does well....and it's obvious," said actress Issa Rae.
"It first starts with opportunity. How can a project or movie get recognized if there's not a lot of opportunity," said actress Tia Mowry.
"I want to turn on the television with my children and see us," said actress Nicole Ari Parker.