Bringing the bling in Beverly Hills

- When it comes to bling, Jason of Beverly Hills is a king. He caters to the rich and famous with one-of-a-kind jewelry.

Celeb customers include Justin Bieber, Katy Perry, and Rihanna, he says. Empire's Taraji P. Henson and Ne-Yo have worn his works. He says Rihanna bought his Art of War collection. He has bling if you've got bank. When you live like music royalty you can buy from the best.

Jason Arasheben has built a bit of an empire. He started in the jewelry biz as a student at UCLA selling trinkets to meet girls.

His first store was opened inside the Beverly Wilshire hotel.  The location is also the home of the Pretty Woman movie of the 1990's. He designed a replica of the necklace in the movie and its worth a 1/2 million dollars!

Jason of Beverly Hills is always on the quest to create bling for the next big thing. He has a cobra snake ring that snakes across four fingers. He expects a celeb will wear it on the red carpet this awards season.

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