From Hal Eisner:
To some it was no big deal. To others a nuisance. And, to Apple probably a seriously bad day two days after a good one.
Less than 48 hours after Tim Cook's big news conference about the Apple Watch time stopped for the computer conglomerate's iTunes, Mobile APP, Mac App and iBook stores. The company blamed its DNS server.
If you tried to get in... you got this error message.
What is a DNS error? When you go to a web address, the DNS server translates that www-name to a series of numbers known as the IP address. That's how you get from your computer to our website or your computer to iTunes. When something isn't programmed correctly with the DNS server, the translation gets messed up and so does your effort to get to the site you want. Dr. Peter Reiher at UCLA thinks that's what happened and it was likely triggered by human error.
The computer science prof says, "the internet is very complicated. There's a lot of stuff you have to get right for it to work which is why people mess up. I would say based on what they said that the probabilities are is that it was an honest, unfortunate mistake."
In the attached video story see more of his thoughts and how this affected one student preparing for finals.
In a statement, Apple said:
"We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We're working to make all of the services available to customers as soon as possible, and we thank everyone for their patience."
The iPhone and iPad maker confirmed the outages in a post on its status notification page without providing any cause for the problem as of 1 p.m. ET. By then, the both the iTunes and app stores had been inaccessible for several hours to the exasperation of Apple users venting on social media and various online forums.
Besides the iTunes and mobile app stores, Apple's online book store and app store for its Mac computers weren't working either.
The disruption affects some of the world's most widely used - and most profitable services.
About 800 million accounts with credit cards linked to them have been set up on Apple's iTunes store since it opened in 2003 to sell digital music for the company's iPods.
More than 75 billion apps have been downloaded from the store that Apple opened in 2008 for the iPhone and, later, the iPad. Many of those apps charge a fee, or generate revenue from purchases of other services while people are using the program.
Last year, Apple's revenue from its iTunes, app, iBook, Mac app stores and other services totaled $18.5 billion, or an average of $50 million per day. That's still a small fraction of Apple's total revenue of $200 billion during that period.
The outages also will cut into the sale mobile app developers who keep most of the revenue from the programs sold in the app store. Last year alone, Apple distributed $10 billion to mobile app developers, an average of about $27 million per day.
The global outage comes two day after Apple unveiled its latest technology, the Apple Watch.
Apple, based in Cupertino, California, is hoping to attract even more traffic to its app store next month when the smart watch goes on sale.
The company's stock slipped 60 cents to $123.91 in early afternoon trading Wednesday.
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