Thousands of people showed up to see the movie. Outside the box office, four protestors including two dominatrixes held signs and handed out fliers to moviegoers.
They're argument that S&M is not a mental illness, which is how they feel it's portrayed.
Tara Indiana organized the protest. She says she's been a dominatrix for years.
"I want people who are going in their to understand that this is not written by someone from the S&M community and doesn't in any way reflect our community," Indiana said.
Steve is also protesting the film. He says S&M is a perfectly healthy lifestyle.
"It's a very broad spectrum of people, and the one common thread is that we only do things with each other when we want to and we consent to it. And nobody's getting seduced into some evil dark world," Steve said.
Mayra Castro and her boyfriend came to enjoy the move this Valentine's Day. She noticed the protestors, but says the movie is just that, a movie.
"I just think It's a movie and ya know, if you want to watch it, go ahead; and if you don't than don't," Castro said.
The protestors say Universal Pictures will make millions of dollars co-opting their culture, while many dominatrixes live in fear they'll lose their jobs, marriages and freedoms because they "love differently."
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