(FOX News) - A 42-year-old Colorado man attempting to complete a doughnut-eating challenge died Sunday after choking on a giant pastry. Witnesses said Travis Malouff, of Denver, was participating in Voodoo Doughnut’s 80-second half-pound doughnut challenge before his death, KUSA-TV reported.
“It’s tragic,” Curtis Malouff, Travis’ father, told KUSA-TV. “It’s a loss of life that shouldn’t be.”
Witnesses told the news outlet that at people in the shop at the time tried to help Malouff when they realized he was choking, but nobody knew how to properly perform the Heimlich maneuver.
“They tried so hard to do everything,” an unidentified witness told KUSA-TV. “It was clear that nobody was trained and they were just reacting. You [have to] do something, I think.”
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