LOS ANGELES, Calif. (FOX 11) - Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care continues its long-standing commitment to support HIV/AIDS charities, with its enduring partnership with amfAR, The Foundation for AIDS Research, and the 9th annual motorcycle ride, Kiehl’s LifeRide for amfAR.
This year, the charity ride blankets Southern California over five days, Aug. 6 to Aug. 10, 2018.
As the LifeRiders make their way through Southern California, supporters will be able to ride along with them, courtesy of CycleBar. The indoor cycling brand will be offering Kiehl’s LifeRide for amfAR classes in select CycleBar studios nationwide, and Kiehl’s will donate $30 per bike in one of these classes as part of its overall donation to amfAR.
Chris Salgardo, Kiehl’s Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego with Gilles Marini, "Days of our Lives" actor, tattoo artist Luke Wessman, top men’s style influencer, Blake Scott, and music photographer Travis Shinn, rallying with the public at eight stores along the route, where all are welcome to meet the riders, learn more about amfAR and contribute to the nonprofit.
Kiehl’s will donate a total of $150,000 to amfAR over the course of this year’s events and activities. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and raised more than $1.9 million, funding ten cure-related research projects.
Kiehl’s and amfAR invite all to be a part of the ride at the following stops:
MONDAY, AUG 6—LOS ANGELES
o Kiehl’s Since 1851, The Original Farmers Market, 6333 W. 3rd St., Los Angeles, 12:30-1:30 PM
o Kiehl’s at Nordstrom, The Grove, 189 The Grove Drive, Los Angeles, 2:00-3:00 PM
TUESDAY, AUG. 7—MANHATTAN BEACH
o Kiehl’s Since 1851, Manhattan Village, 3200 Sepulveda Ave., Manhattan Beach, 12:00-1:00 PM
o Kiehl’s Since 1851, Los Cerritos Center, 239 Los Cerritos Center, Cerritos, 2:00-3:00 PM
WEDNESDAY, AUG 8—COSTA MESA
o Kiehl’s Since 1851, South Coast Plaza, 3333 Bristol St., Costa Mesa, 12:30-1:30 PM
o Kiehl’s at Nordstrom, South Coast Plaza, 3333 Bristol St., Costa Mesa, 2:30-3:30 PM
FRIDAY, AUG. 10—SAN DIEGO
o Kiehl’s Since 1851, Fashion Valley, 7007 Friars Rd., San Diego, 11:00 AM-12:00 PM
o Kiehl’s Since 1851, Westfield UTC, 4545 La Jolla Village Drive, San Diego, 1:00 PM-2:00 P
RIDE ALONG AT CYCLEBAR
CycleBar studios join LifeRide this year, with the next best thing to dedicated riders on motorcycles: dedicated riders on stationary bikes!
CycleBar riders will be able to ride along with LifeRide and help contribute to the donation to amfAR. Select CycleBar studios nationwide will host Kiehl’s LifeRide for amfAR classes, Aug. 6 through Aug. 10, 2018, and Kiehl’s will donate $30 per bike as part of its overall donation to amfAR.
To sign up at a CycleBar studio near you, please visit http://www.cyclebar.com/kiehlsrideforaidsresearch.
Even if they’re not on this year’s ride route, Kiehl’s customers nationwide can still join LifeRide and the fight against HIV/AIDS:
-Share a selfie with a heart ❤️ made from your hands, tag @Kiehls, @amfAR and hashtag #LifeRide9. Kiehl’s will donate $30 for every Instagram or Twitter post, up to $125,000, as part of its overall donation to amfAR to help fund a cure for HIV/AIDS.
-Join the ride at CycleBar! Select CycleBar studios nationwide will host Kiehl’s LifeRide for amfAR classes, with Kiehl’s donating $30 per bike in one of these classes, as part of its overall donation to amfAR. Sign up for one of these classes here!
-Limited Edition Ultimate Strength Hand Salve benefits amfAR: 100% of the purchase price from the sale of this product, up to $25,000, will benefit amfAR. Limited Edition Ultimate Strength Hand Salve will be available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.
-Donate in-store. All Kiehl’s retail stores nationwide will be accepting donations for amfAR. To find your closest store, please visit the store locator on Kiehls.com.