Echosmith teams up with Hollister for an anti-bullying campaign

LA-based alt-pop band Echosmith first emerged onto the scene in 2014, with the success of their debut album Talking Dreams and platinum hit ‘Cool Kids’ propelling them into the spotlight.

They quickly earned rave reviews from the likes of ELLE, Rolling Stone, Teen Vogue, and Grantland for their distinctive melody-minded, New Wave-influenced sound, and have performed everywhere from Ellen and Late Night with Seth Meyers to the American Idol finale. Jimmy Fallon has now dubbed them “one of the biggest breakout acts of 2015,”thanks to Gold smash ‘Bright’ and new single ‘Let’s Love’, which they debuted with back-to-back performances on The Tonight Show and The Today Show. 

The Sierotas –Sydney (vocals/keyboard), Jamie (vocals/guitar), Noah (vocals/bass), and Graham (drums) –have played to crowds of thousands at festivals and with sold-out shows in the U.S. and Europe, and even joined Taylor Swift as special guests on her 1989 Tour in Philadelphia to perform ‘Cool Kids’.

Abercrombie & Fitch Co.’s Hollister brand announced its 2015 anti-bullying campaign, All Equal. In partnership with indie-pop siblings, Echosmith, known for their hit single, ‘Cool Kids’, the program helps increase anti-bullying awareness.

Now in its third year, the campaign continues to gain momentum and aims to reach more than 1 million middle and high school students around the world this year.

Since launching the initiative in 2013, the company has donated more than $400,000 to supporting causes, reached over 750,000 students and awarded scholarships to 20 deserving students.

The campaign features an educational video and peer-to-peer curriculum developed by renowned anti-bullying expert and clinical psychologist, Dr. Joel Haber. The video and curriculum are being distributed to more than 20,000 schools around the United States, providing students with the tools they need to prevent and overcome bullying. The program is designed to promote inclusivity and respect, and teaches students to take a stand against bullying and cyberbullying in their schools.

Bullying Facts:

  • A child is bullied in school every 7 minutes
  • It is estimated that 160,000 children miss school every day due to fear of bullying or intimidation
  • 75% of school shootings have been linked to harassment and bullying against the student
  • Over 70% of students report incidents of bullying as a problem at their school

Echosmith is on tour for the foreseeable future in 2015, playing festivals around the world and as support on Twenty One Pilots’ U.S. tour this fall.

Follow Echosmith on Twitter: @Echosmith

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