Selena Gomez's collaboration with Coach features hidden messages of love

- In honor of Coach's collaboration with Selena Gomez, we've got a first look at a bag designed by the singer and actress with Coach Creative Director Stuart Vevers!

The Selena Grace is a double-handled bag named after the star and "the quality she most embodies." 

The Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a storypatch sewn inside with her empowering message: “To be you is to be strong.” The bag is also customized with “Love yourself first” in Selena's handwriting—a phrase inspired by one of her tattoos—embossed into the base of the bag.

Beginning at 9 a.m. ET Friday, 150 lucky fans will win the Coach Selena Grace handbag autographed by Selena Gomez. 

Additionally, one lucky fan will win a grand prize including a trip for two to the Selena Gomez event at Coach House, New York on Sept. 13 as well as one of the 150 signed Selena Grace bags.

Fans can enter to win by visiting a Coach store.

More about the bag: 

The Selena Grace comes from a legacy of American authenticity, craftsmanship and unfussy luxury for which Coach is known, imbued with a youthful new personality. It is available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.

“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.” 

“I’m very excited for everyone to finally see the design Stuart and I worked on together,” says Gomez on the Selena Grace bag. “I can’t wait to carry it—it’s totally versatile, perfect to wear day-to-night and it goes with everything.”

The Coach x Selena Gomez collection is available in Coach stores globally beginning September 1, 2017.

PRICING:

Selena Grace: $395

Selena Wristlet: $150

Selena Miny Skinny: $55

Selena Star Bag Charm/Selena Heart Bag Charm: $50

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