Jillian Michaels is looking for the next fitness craze...and the next fitness star on her new reality show called ‘Sweat Inc.’
Each episode focuses on a specific fitness category (circuit training, interval training, platform devices, etc.), and highlights three entrepreneurs as they compete to win a spot in the season finale. Every week, the three judges will select one winner from a particular fitness category to advance to the finale. Throughout “Sweat Inc.” the entrepreneurs will be judged on their initial idea for an innovative exercise program, the progress of control subjects training in their particular program, the popularity of their program among gym goers, and the development of their initial pitch throughout the entire process. After 10 weeks on “Sweat Inc.,” the winning entrepreneur will have demonstrated the highest level of business savvy and innovation, and have a complete workout movement ready for the masses.
‘Sweat Inc’. airs Tuesday nights at 10:00pm on Spike TV.
Follow Jillian Michaels on Twitter: @JillianMichaels