In the series, these singing hopefuls will vie their way to stardom with recording mogul Rowland helping them to find their voice as entertainers. In Chasing Destiny (premiered on BET on Tuesday April 5th) Rowland can be seen enlisting a team of experts, to identify the best young talent in America to form the new music group. Unfolding in real time, over 10, hour-long episodes, the series begins with a search to discover and assemble the next great girl group. The pressure is on for Kelly as she has just four months to form a group, record an EP and prepare them for a major industry showcase.
The clock is always ticking as our cameras follow along during the entire process, capturing the highs, the lows, and everything in between. We will see Kelly struggle as she takes on the daunting task of fulfilling the artistic dreams of a new generation of young women with the same aspirations Kelly had when she started her career in Destiny’s Child. The singer says she launched the search in response to a void in the girl group market. Other girl groups, such as En Vogue, will make cameos.
Rowland has also steered away from imposing a look or sound on the group, focusing instead on letting the bandmates explore styles. Says Kelly: "This is not orchestrated. It’s something we’re allowing to happen organically. That’s the way it should happen. We haven’t put a particular age on this, a certain look or sound. It’s just going to happen. And drama’s going to happen naturally, too.... This is a real journey. "
Kelendria Trene "Kelly" Rowland is a Grammy Award winning American singer, songwriter, actress and television personality born in February of 1981, in Atlanta, Georgia. (She attended Lamar High School in Houston, Texas).
She and the other members of the top-selling American R&B girl group Destiny's Child have won multiple Grammy Awards and sold more than 50 million records worldwide. Rowland has recorded a number of solo albums since and has starred as a judge on the UK talent show The X Factor. She has been best friends with Beyoncé Knowles, since they were children.
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