Karena and Katrina of Tone It Up on friendship, openness and their growing community

- I first met Karena Dawn and Katrina Scott of Tone It Up during an appearance on Good Day LA and have worked out with them ever since (well, online).

 

Who needs tickets to the gun show 🔫

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Together, they've created a gigantic fitness brand and community for women that offers a place to workout, get nutrition guidance, fashion and beauty tips, and most uniquely -- a place to find friendship.

And if you don't believe me, just search #TIUTeam on Instagram. You'll find millions of posts from women all over the world sharing their fitness wins, healthy #TIUApproved meals, their insecurities and personal struggles -- along with supportive comments from other women cheering each other on.

Fittingly, Tone It Up started with friendship when one approached the other at the gym -- both open to friendship and new opportunities. Armed with a tripod and camera, they began filming fitness videos in 2009 and started building an online audience.

Their own authentic selves and friendship certainly inspired others. A community started growing where women could not only come to tone up, but feel confident and supported by other like-minded women. 

Fast forward to 2018, and the Tone It Up business has grown immensely. They've partnered with big brands, you can get their products at Target, they have their own app, they go on tour and reach millions of people across all of their online platforms.

If you ever needed to channel your inner boss lady, these two are it.

Click here to listen to the full episode with Karena and Katrina.

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