When he started that label more than 10 years ago, he took a chance on an unknown teenage country singer and songwriter...you may have heard of her. The man who discovered Taylor Swift is hoping to do it again...he's American Idol's new in house mentor.
Borchetta has been lauded as the modern day "music mogul" by Rolling Stone. Millions of fans know him as the man who discovered Taylor Swift and helped her ascend to global superstardom. With the recent launch of Swift's first pop album, "1989," Borchetta not only helped Swift garner 1.2 million album sales in the first week, but cemented her as the only solo female artist to succeed across multiple genres, and with three albums debuting with sales over one million copies.
In addition to Swift, Borchetta has developed and signed more than 30 music acts, including Tim McGraw, Rascal Flatts, Reba, The Band Perry and Florida Georgia Line. Borchetta is responsible for helping various artists achieve more than 400 million album sales and sending more than 155 songs to No.1 through his career. He has a unique ability to cultivate talent and propel them to worldwide success. Borchetta's Big Machine Label Group is the No. 1 independent
record label in the world, based on sales and radio airplay.
Under his leadership, BMLG artists have won multiple Grammy Awards, American Music Awards, Country Music Association Awards and Academy of Country Music Awards. Borchetta freely pushes standard record label boundaries, preferring to view his label as a content company, and has moved the group beyond music, toward complete cultural saturation.
American Idol airs tonight at 8:00pm right here on FOX.
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