California Taxi Companies Sue Uber for False Advertising

SAN FRANCISCO (AP) - Four Southern California taxi companies have sued Uber in federal court, alleging the smartphone-based transportation network uses is deceptive advertising by claiming it is "safer than a taxi."

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Los Angeles-based City News reports Yellow Taxi in Gardena, Bell Cab in Hawthorne, Cabco Yellow in Santa Ana and LA City Cab in Sun Valley are among the plaintiffs in the false advertising suit filed in San Francisco.

Uber spokeswoman Eva Behrend says the lawsuit is "simply without merit."

The complaint alleges Uber misleads potential customers by falsely advertising it offers "the safest ride on the road."

The taxi companies contend that such "deceptive" advertising has resulted in "significant harm" to their business and reputation by causing customers to spurn their business in favor of Uber rides.

The lawsuit seeks unspecified damages.

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